Hardware | Asus unveils ProArt RTX 40 GPUs for content creators

Under the ProArt banner, Asus now also produces video cards for content creators, starting with an RTX 4080 and RTX 4070 Ti.

Asus announced itself through press releases and an article on the Edge Up blog. Asus’ ProArt subsidiary, intended for content producers, originally started with a production monitor scion, but soon expanded to include peripherals, all-in-one systems and motherboards. Very soon, the first video cards will also be added to the range.

Entirely in line with the ProArt promise, the first GPUs are also relatively high: Nvidia’s RTX 4080 (suggested price 1,399 euros) and RTX 4070 Ti (from 909 euros) are not the least graphic processors, with demanding PC gamers as the main target group. Only Nvidia’s top model, the RTX 4090, offers a bit more computing power.

In contrast to exuberant gaming models, the ProArt cards look quite sober. The almost black chassis is straight-lined, with only some typical, gold-colored ProArt accents to stylize the whole. Both the RTX 4080 and the RTX 4070 Ti stick to a maximum thickness of two and a half PCI slots, with a length of 300 millimeters at the latest. There is, somewhat naturally, no RGB lighting here.

Like most modern gaming cards, the ProArt GPUs stick to a three-fan cooling setup. However, these would be designed and modified to produce a maximum of 44 decibels of noise, with of course also a ‘0 decibel mode’, which completely disables the fans at lower workloads.

It is still unclear when exactly the ProArt cards should be available in the Benelux, let alone what the exact suggested retail price will be. Early versions of the cards will be exhibited these days at the 100th anniversary of the NAB Show in Las Vegas, a recurring trade show for (television) producers and other content professionals. On the same exhibition floor, Asus will also be demonstrating new ProArt displays with microLED panels and the latest ProArt motherboards.

Hardware | Asus controller for Xbox and PC has built-in OLED screen

Asus has unveiled the ROG Raikiri Pro, a controller for Xbox and PC with a built-in OLED screen.

The built-in 1.3″ OLED screen is located at the top of the front of the controller. You can, for example, play animations or display the battery percentage of the battery.

It is also possible with the controller to reprogram buttons on the front and back of the controller. The triggers can also be fixed. You can switch between different profiles to quickly change the control mode, for example depending on which game is being played. Reprogramming the buttons is done through the ROG Armory Crate software.  More details can be found on the official website.

Asus has used an official Xbox license for the ROG Raikiri Pro, but the controller can also be used on PC. It is not yet known when the controller will be released exactly and how much it will cost, although it is clear that the Raikiri Pro should be available sometime this quarter.

News | Asus seems to be working on cable-concealing hardware

After Gigabyte and MSI, Asus also seems to have plans for cable-concealing hardware, under the guise of 'DIY-Ape Revolution'.

Earlier this year, it was mainly Gigabyte that scored highly with the launch of Project Stealth. The interplay between a unique motherboard, accompanying video card and computer case makes it possible to hide otherwise rather ostentatious cables completely out of sight.

Asus now seems to have a similar plan, albeit apparently as a larger ecosystem of cable-closing components, starting with a few motherboards from its own stable. An almost twenty-minute long Chinese promotional video for what Asus seems to call the ‘DIY-Ape Revolution’ for the time being was published on BiliBili.

Asus would in any case include the H610, B660, B760 and B650 chipsets in the ‘revolution’ of cable-concealing motherboards. On the new components, virtually all connectors (including power, fan headers, and SATA connectors) are milled on the back of the motherboard — out of sight and often slightly easier to access. Apparently the new motherboards come in white or black, with fairly minimalist heat spreaders.

To keep the rear ports accessible, compatible cabinets must leave unique cutouts. The video shows that Lian Li is already offering a suitable cabinet; Asus is also said to have entered into collaborations with Cooler Master, Phanteks and Cougar, among others.

For now, Asus’ DIY-Ape Revolution seems like a project to try out slowly, probably starting in China. Presumably, the components are not yet made available in large numbers (or worldwide), while Asus and its partners are measuring enthusiasm for the cable-closing hardware.

News | Ikea and Asus work together on gaming furniture

Furniture manufacturer Ikea and Asus Republic of Gamers are collaborating on furniture for gamers.

The furniture must be affordable and ergonomic – two core values on which Ikea furniture is based. “Gamers have always dreamed of the perfect gaming space that is both comfortably functional and fully immersed in games,” said Kris Huang of Asus Gaming Gear.

More details about the furniture are not yet available, but it would concern about thirty different pieces of furniture. The set will first be launched in China in February 2021. The West will follow in October 2021.