Hardware | Asus unveils ProArt RTX 40 GPUs for content creators
Under the ProArt banner, Asus now also produces video cards for content creators, starting with an RTX 4080 and RTX 4070 Ti.
Asus announced itself through press releases and an article on the Edge Up blog. Asus’ ProArt subsidiary, intended for content producers, originally started with a production monitor scion, but soon expanded to include peripherals, all-in-one systems and motherboards. Very soon, the first video cards will also be added to the range.
Entirely in line with the ProArt promise, the first GPUs are also relatively high: Nvidia’s RTX 4080 (suggested price 1,399 euros) and RTX 4070 Ti (from 909 euros) are not the least graphic processors, with demanding PC gamers as the main target group. Only Nvidia’s top model, the RTX 4090, offers a bit more computing power.
In contrast to exuberant gaming models, the ProArt cards look quite sober. The almost black chassis is straight-lined, with only some typical, gold-colored ProArt accents to stylize the whole. Both the RTX 4080 and the RTX 4070 Ti stick to a maximum thickness of two and a half PCI slots, with a length of 300 millimeters at the latest. There is, somewhat naturally, no RGB lighting here.
Like most modern gaming cards, the ProArt GPUs stick to a three-fan cooling setup. However, these would be designed and modified to produce a maximum of 44 decibels of noise, with of course also a ‘0 decibel mode’, which completely disables the fans at lower workloads.
It is still unclear when exactly the ProArt cards should be available in the Benelux, let alone what the exact suggested retail price will be. Early versions of the cards will be exhibited these days at the 100th anniversary of the NAB Show in Las Vegas, a recurring trade show for (television) producers and other content professionals. On the same exhibition floor, Asus will also be demonstrating new ProArt displays with microLED panels and the latest ProArt motherboards.
